What Your Type Is Saying
01.19.2010
I’ve been a big fan of Seth Godin for years now. His blog is full of short insights on marketing.
Today, he wrote a little post on typography that I think a lot of people in the specialty foods industry should take note of.
If you send me a flyer with dated, cheesy or overused type, it’s like showing up in a leisure suit for a first date. If your website looks like Geocities or some scammy info marketer, I won’t even stay long enough to read it.
And I think this is even more crucial when it comes to packaging. On a store shelf, your design is instantly compared to the myriad other products right next to it. If your product looks the least bit hokey, expected, similar or just plain boring, prepare to be ignored.
Read Seth’s full post here.
